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The new-look Wellington Today will fill the gap in the Capital’s business publication market by reflecting the business diversity and culture available in no other city in New Zealand. Aimed at the Wellingtonian entrepreneur and business-owner, Wellington Today will cover every aspect of their working day, from business lunches to board meetings, in a vital, indispensable way. As a bi-monthly, tabloid-formatted publication, Wellington Today highlights successful growth and development in and around the city and is targeted at primary business decision makers, who then pass it on to other decision makers within their company. Articles are thought provoking with an emphasis on the important elements of business strategies, which through initiative, digression and/or diversification, help companies succeed in a highly competitive business arena. This combination provides an ideal vehicle in which to carry a message that reaches a wide, varied and astute audience. Written to entertain as well as inform, the re-formatted publication will tell readers the best place to go for a business lunch, how to handle the management issues of the day and give them the latest on new trends, products and innovations. Readers will also get the best in expert knowledge with a range of columnists regularly covering specialist areas such as sales and leadership alongside in-depth profiles on business leaders. A focus will also be given to current business affairs and wider issues of the day, with informative and entertaining reads on everything from patent law to employment issues in every edition. On top of this Wellington Today will also highlight the creative and cultural hub that is the Capital with regular restaurant reviews, high technology and innovation news and a motoring column giving readers the low-down on the latest executive rides.
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